The “Don’t Be That Guy” poster campaign was developed by the Sexual Assault Voices of Edmonton (SAVE) and was launched in November 2010. Since that time, the campaign has gained international attention, having been launched in communities across Canada and abroad. The campaign focuses on the issue of drug-facilitated sexual assaults.
Drug-facilitated sexual assault is a sexual assault perpetrated by an offender with a victim who is profoundly intoxicated by alcohol or drugs. In these cases, the victim is not capable of giving consent.
The intent of the posters is to generate conversation and to redirect the community’s understanding of where the responsibility lies. The campaign targets potential offenders as they are the ones responsible for the assault and they are responsible for stopping it just as the guy that stands back and does nothing is.
Diana Tikasz, MSW, RSW, Clinical Specialist, Sexual Assault/Domestic Violence Care Centre, Hamilton Health Sciences says, “The burden should not be on individual women to prevent drug facilitated sexual assault. Sexual assault is a societal issue. This campaign, through our partnerships, is our community’s commitment to raise awareness about this type of sexual violence. In Ontario, one in five women who were sexually assaulted believed that they were drugged prior to the assault.”
“Many awareness campaigns target women by reminding them how they can ‘prevent’ being sexually assaulted. This approach can have the unintended effect of reinforcing self-blame because it places the responsibility for stopping sexual assault on the potential victims. This campaign speaks to men and shows us where the true responsibility for stopping sexual assault lies: 100% with the offender. It’s a very refreshing approach.”, said Krista Warnke, Public Education, Coordinator for the Sexual Assault Centre Hamilton and Area (SACHA).
The social marketing campaign will run from November 10th, 2011 to January 10th, 2012. The campaign consists of mini-boards posted in licensed establishments in the Hamilton bar district. The posters will also be distributed in and around the McMaster University and Mohawk College campuses, and displayed by the partnering agencies. Any business, organization or agency wishing to get involved with the poster campaign is asked to contact the Hamilton Police Service Crime Prevention Unit at 905.546.4900.