YWCA Hamilton: Voices

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Two Minute Action: Urban Outfitters

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I know as well as others how hard it is to find good fashion that is reasonably affordable. For that very reason, Urban Outfitters has been my go-to for cute clothes for a couple of years now. However, recently UO released a t-shirt with a “quirky” logo that says, “Eat Less.”

While this was intended to be “cool”, the message the shirt displays does not send a positive message to the young girls who shop at their stores. In a time where more and more girls are being pressured to be thin, how does this t-shirt help women and girls to accept their bodies and self image? And with more and more women and girls being diagnosed with eating disorders, how does and “Eat Less” logo put onto a t-shirt contribute to healthy eating and life styles?

Wouldn’t a logo such as “Be Healthy” or, as Operation Beautiful advocates, “You are Beautiful” been more positive?

If you disagree with the message this logo sends to the many girls and women who shop at their stores, you can send an e-mail to this address.


by Kelli


One thought on “Two Minute Action: Urban Outfitters

  1. Thanks for the post.

    Unfortunately, an offensive t-shirt from Urban Outfitters is not surprising.

    These are the folks who are famous for their “Everyone Loves a Jewish Girl” design which was surrounded by dollar signs and for pulling a t-shirt design that was pro gay marriage.

    We should start making our own t-shirts with awesome empowering messages…

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